Case Study 05
Events & Partnerships · Independent Event Series
Event Management
Building independent event brands from first idea to live experience.
ClientBAKUBA · Pulsation Recordings
RoleFounder · Brand & Marketing Lead · Event Producer
YearIndependent Event Series
Overview
BAKUBA and Pulsation Recordings were independent music concepts developed as complete brand experiences — spanning identity, audience building, artist programming, commercial partnerships and on-site production.
Evidence & impact
The signal behind the work.
BAKUBAPulsation RecordingsBeefeaterAbsolut VodkaMAKAvAMalfy GinSchweppes
Context · The challenge
Create distinctive event formats that could attract and retain an audience across established clubs and unconventional rural locations — while building the brand, partner model and production infrastructure from the ground up.
The approach
- 01Define each event concept and translate it into a recognisable identity, communication system and full marketing rollout.
- 02Build artist programmes ranging from emerging talent to international bookings such as Neonlight, aligned with each format and audience.
- 03Acquire and manage sponsor relationships, integrating partners into the experience without compromising the identity of the event.
- 04Own the complete production cycle — venue planning, suppliers, procurement, schedules, bar setup, on-site operations and execution.
Selected event work
From club stages to vineyards.
The visual record moves between high-capacity club nights and temporary, site-specific experiences — each produced as a coherent expression of the event brand.
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The outcome
Two event brands became repeatable live experiences with audiences of up to 700 people.
The projects combined cultural relevance with operational ownership: independent identities, international artist programming, five beverage partners and events delivered across clubs, an event arena, vineyards and a historic courtyard.
150–700 visitors per event2 independently built event brands5 sponsor partnersInternational bookings including Neonlight