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Campaign 06
Campaign Production · Lifestyle campaign

Pro-Ject XA B Campaign

Bringing an audio product into a distinctive lifestyle campaign.

My roleModel Coordination · Drone Video · Shoot Support · Print Materials
Key evidenceFilm · photography · print
ContextPro-Ject Audio Systems
OwnershipModel organisation, drone video production, support on the campaign shoot and print materials
TimelineLifestyle campaign
EvidenceFilm · photography · print
Overview

A lifestyle campaign for the Pro-Ject XA B, combining the transparent turntable, reflective surfaces and an outdoor setting. I organised the model, produced drone videos, supported the campaign shoot and handled print materials.

Campaign filmPro-Ject XA B · Campaign filmWatch on YouTube ↗
Evidence & impact

The signal behind the work.

ProductionModel coordinationOrganisation of the model for the campaign shoot
MotionDrone videosAerial footage produced for the campaign
On setShoot supportSupport for the campaign shooting team
PrintPrint materialsPrint production contribution
Context · The challenge

Support a coordinated campaign production in which the product, model and location work together across film, photography and print.

The approach
  1. 01Support the campaign world through model coordination, aerial footage and print production.
  2. 02Organise the model and support the team during the campaign shoot.
  3. 03Produce drone videos to add aerial perspectives to the campaign.
  4. 04Handle print materials as part of the campaign rollout.
Campaign imagery

Reflections, product and perspective.

Selected campaign imagery shows the shared visual world. My contribution covered model organisation, drone video production, shoot support and print materials.

XA B · Aerial campaign view
01
Selected imageXA B · Aerial campaign view
XA B · Product and reflection
02
Selected imageXA B · Product and reflection
XA B · Model and outdoor setting
03
Selected imageXA B · Model and outdoor setting
XA B · Lifestyle campaign header
04
Selected imageXA B · Lifestyle campaign header
The outcome

A contribution across the shoot, aerial footage and print.

My work supported the campaign across production and rollout: organising the model, producing drone footage, assisting the campaign shoot and handling print materials. The campaign film and photographs below show the wider team output.

Model organisationDrone video productionCampaign shoot supportPrint materials
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