Visual Work
Generative Creative Production · 2025—26
AI Creative Lab
Generative production as a tool for faster, bolder creative exploration.
ClientIndependent & Brand Experiments
RoleCreative Direction · Prompt Development · Post-production
Year2025—26
Overview
A curated set of campaign prototypes developed through creative direction, generative production and hands-on post-production — using AI as part of the workflow, not as the idea itself.
Evidence & impact
The signal behind the work.
Context · The brief
Expand campaign possibilities while keeping product, composition and brand intent controlled and recognisable.
Creative direction
- 01Start with a product or campaign objective.
- 02Direct image and motion generation through iterative art direction.
- 03Refine selected outputs through compositing, editing and format adaptation.
01
02
03
04
Selected work
A faster route from strategic idea to campaign-ready prototype.
The experiments demonstrate controlled creative direction across image and motion, with post-production used to turn raw generations into coherent brand assets.
Creative directionGenerative productionPost-production